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Why
is Customer Loyalty So Important?
Regardless of your Business Industry, if you're a restaurant, a florist, a car dealership, an educational institution, a vineyard, a nonprofit, a bank, a rock and roll band – every business is the same! Success and profitability is all about creating loyal repeat customers (repeat diners, buyers who buy again, prospective students, donors who give,
returning clients, and even rock and roll fans) it's all about driving interest, repeat business and referrals.
Since it cost roughly five to ten times more money to attract a new customer as opposed to keeping a current one... the value of customer loyalty and repeat business is just too compelling to ignore.
Some Customer Loyalty Facts:
- U.S. organizations will lose one half of their customers every 5 years.
- Customer disloyalty stunts company growth by 25% TO 50%
- Dissatisfied Customers will tell up to Ten friends about their bad experience
- A 5% increase in retention yields profit increases of 25 to 100%
- Repeat customers spend, on average, 67 percent more than new customers
- Long term customers are much less likely to switch and also tend to be less price sensitive
- Long term repeat customers are more than twice as likely to provide free word-of-mouth
- Permission-based Email Marketing is the number one way to maintain contact with your top customers
- Over 5 Million small to mid size businesses will take advantage of this type of marketing by 2007
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Why is Email Marketing the Answer?
Email marketing is one of the most powerful marketing tools available today. With email marketing you can communicate more quickly which means your time-sensitive information can reach your customers in minutes, not days or weeks – and you can see the results of your efforts almost instantly.
Email marketing is one of the most effective forms of communications to your existing customers and a powerful means of customer retention.
- 60% of people admit to checking their "personal email at work an average of three times a day." - AOL (2007)
- Over 147 million people in the U.S. use email almost every day. - eMarketer (2006)
- 87% of Consumers online time is spent reading their emails. - David Daniels, Vice President JupiterResearch (Dec. 2007)
- 40 percent of email subscribers will go "out of their way" to patronize a company whose email programs they like. - Quris (2006)
- 85% of business professionals sign up for email programs. - Return Path (2007)
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With Email you can... Communicate More Information, More Often, and get a Better Response
Email marketing is the most affordable way for you to stretch your marketing dollars. With a response rate five times greater than direct mail, email marketing is the most effective way to increase sales, drive traffic and develop loyalty.
Your communication to your customers can include news updates, preferred customer promotions, sale notifications, new service announcements, event invitations, holiday greetings and much, much more.
A Golden Opportunity calling to you from your Loyal Customers...
Email them and they will come!
CALL
TODAY for a no obligation consultation about starting a Customer Loyalty Program for your business 614-352-3080
or request additional info online by clicking Here
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