1. Who is Welcome Links Marketing?
We are a unique Direct Marketing Company based in Columbus Ohio that offers a way for Local Area businesses to connect with existing customers. Email marketing is one of the most efficient and cost-effective ways to maintain and enhance customer relationships and deliver a measurable return on your marketing dollars. For You... keeping in touch with your existing customers essentially says "thank you for your business" and invites them to return. Plus by building this relationship you will motivate them to return, plus refer friends and family, increasing your word-of-mouth and your bottom line.

2. How does Customer Eclub Work?
Our Program is really simple... 1.) We help you build and manage your list  2.) We Custom design your email campaign - you tell us when you want it sent to your customers. 3.) We provide you tracking information so you can monitor the success of your customer list and promotional offerings. We provide you the opportunity to have an ad-agency quality direct marketing company working for you  - fast, easy, low cost and risk free!

3. How do I collect Emails from my customers?
Most companies will start off with little or no email addresses. We provide you with attractive sign up tools to reach out to your customers and get them to subscribe right there in your place of business. Once a month (or whenever necessary) simply mail your completed forms to us and we take of the rest. We also provide your customers with the ability to sign up directly online. 

You will find that building your email database is faster and easier than you think. Consider if you only sign up 10 new members a day for the first month, you will have added 200 plus people to your database. In just a few months your loyal customer list will grow tremendously. 

4. Can you use my existing customer Email addresses?
Absolutely. We can easily add them to your Welcome Links database, this will enable you to begin promoting your business immediately. 

5. Will I be able to get a copy of my database?
Absolutely. As long as you are an active client, you can get a copy database at any time, free of charge. These are your customers, we simply manage your database for you. 

6. Do you share my information with other companies?
No. Your company information and any information concerning your customers will be kept confidential and never sold, rented or given to any unauthorized third party. For more details please see our Privacy Policy.

7. Do the Emails come from my company name?
Yes they will. Emails are sent from your company name, and each email is personalized with your customers name. You can also customize the email subject line to whatever you want. 

8. What do the Welcome Links Emails look like?
Each email campaign is custom designed with your business information for maximum effectiveness. Click here to view a sample of the email designs. To ensure maximum response to your mailings, and tracking, coupons are embedded in the email but are also hosted links. This ensures recipients who cannot view graphics in their email, or HTML formatted emails will not miss your message.

9. Who decides what offers are sent to my customers?
We work with you to service your customers, ultimately you decided what offers you make to your customers. All we need from you is some simple verbiage and your offer, we do the rest for you. We can even assist you with your presentation if necessary. Our goal is to make the program as simple as possible so that you can concentrate on running your business. Typically 15 to 30 minutes per month should be all the time you will have to spend on your email campaigns. You can easily communicate your message information to us via email, phone, fax or postal mail.

10. What kind of response will I get from the Emails?
While No advertising gets 100% response rate, we feel your response rate with Welcome Links will be far above the industry standards of other medium. For instance Direct Mail professionals agree a "good" response rate for mail is anything greater than 1-2% However because Welcome Links is an "Opt-In" program and your customers have already shown interest in receiving your offers you will very like enjoy a much greater response rate and for alot less cost than Direct Mail. Our Email Service statistics show the average open rate for opt in email lists is approximately 20-40% depending upon type of business. While we cannot guarantee you a specific response rate... we will guarantee your satisfaction.

11. Can I see who opens the Emails?
Yes you can. Each month you will be sent tracking information on your email lists, allowing you to see open rates, click-through rates, unsubscribe's, new memberships and more. This is profitable information we provide as part of our service to you.

12. How long of a commitment do I have to make?
We believe it is our job to earn your business, not lock you into a long term contract. You are free to participate with Customer Eclub for as long or as short as you wish... we do ask that you use the program initially for the four month trial period which will help you effectively evaluate the program. The Service then runs strictly month-to-month... it's that simple.

13. How often am I required to send Emails?
We recommend communicating with your email list members at least on a monthly basis. This helps ensure your customers remember they signed up to receive your emails, so when you send them they are not filtered as spam. You of course are free to instruct us to send as many or as few times as you'd like... some clients choose to send offers on a weekly basis, others bi-weekly or monthly but how often you send is strictly up to you. 

14. How is CustomerEclub different from Other Loyalty Programs?
The CustomerEclub program is faster, easier, and more cost effective. There are no points to keep track of... no cards to print, scan, swipe or punch.. and no database for you to maintain. Unlike other loyalty programs that are based on the hope that your customers will return, CustomerEclub keeps you in direct contact so that you can encourage your customers to return, by sending them valuable offers that they have registered to receive. And the best part is... we do all the work for you. 

15. For what types of business does CustomerEclub work?
No matter what type of business you are in, if you have a current customer base and want to increase your loyalty and sales... CustomerEclub can work for you - Pizza Shops, Restaurants, Video Rentals, Supermarkets, Auto Repair, Hair Salons, Dry Cleaners and more. Welcome Links email marketing will also work for service industries wishing to provide information to their client base via e-newsletters. Call for more information on e-newsletters.

16. How much does the program Cost?
Our pricing for our CustomerEclub is amazingly cost effective... are you ready? A small one time set up fee to get Started and the Monthly Service fee starts at a simple $55 per month that's it... and better still, there are No Long Term Contracts...we only ask that you use the program initially for a four month trial period so that you may effectively evaluate the program. The Service then runs strictly month-to-month... it's that simple.

17. What does the Set Up Fee Cover?
The one-time registration fee covers the administrative work required to establish your account in our system and create your private secure customer database. This covers your initial 500 printed email collection forms and your customized graphic designed email campaign template, as well as your access to full customer service and sales marketing support for your business. When you compare Welcome Links to just about any other type of marketing program we're sure you'll agree, our program is an extreme value!

18. Can I purchase an Email List from Welcome Links?
No! Welcome Links does not sell email lists. Purchased email lists do not perform anywhere near a custom grown subscription list. If you are thinking of using a purchased email list reconsider and let us help you build your own customer list instead. 

19. What is Spam? Is CustomerEclub Spam?
Spam is essentially unsolicited commercial email, in other words email that the person receiving it did not ask for. The Best thing about Welcome Links marketing, CustomerEclub it is NOT Spam, we only send messages to people who ask to receive them. To Learn more about Welcome Links position on spam, see our anti-spam policy.

20. Why Hire you? Can't I just Email my customers myself?
Sure... you could do it all yourself. If you're willing to spend the time and money and you don't mind the many hours of work that will be needed in developing a solid email marketing campaign. Or.. if you'd rather concentrate on building your business, let us do all that work for you. 

If you do decide to go it "on your own" here are a few things to consider... you might want to check with your ISP to ensure they will allow you to send large quantity emails in one batch or you could risk having your Internet account suspended. Plus if you can you'll want to establish working relationships with other major ISP's to avoid their "black list" You might also want to make sure whoever is designing your email campaign creates and HTML design that downloads quickly or some recipients on slower connections may never see your email. Also some people prefer text emails, so you'll actually need to build two email templates. Be careful with your email subject line because anti-spam software might quickly filter you out. While we're on the topic of spam be sure you've included a way for people to "opt-out" quickly from your service. Also be sure to respond quickly to all spam complaints you might receive, accurate registration records will be useful when you answer. Be sure everything you are doing is following all the laws and regulations of the Federal Can-Spam Act of 2003 as well as your local State regulations regarding email marketing. If spending money and time on projects is what you are looking for, then feel free to do it all yourself... oh, and that's not even to mention how do you track the results of your emails?

Or... as we've said... let us do it all for you so you don't have to

Plus when we do it for you...

• You benefit from our marketing expertise and effective customized email designs. 
  

• You get useful tracking information so you can actually see your return on investment.
  

• And Best of all... we keep it simple for you, because we do all the work. 

A Golden Opportunity calling to you from your Loyal Customers... 
Email them and they will come!

CALL TODAY for a no obligation consultation about starting a Customer Loyalty Program for your business  614-352-3080  or request additional info online by clicking Here