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1.
Who is Welcome Links Marketing?
We
are a unique Direct Marketing Company based in
Columbus Ohio that offers a way for Local Area businesses to connect with existing customers.
Email marketing is one of the most efficient and
cost-effective ways to maintain and enhance customer
relationships and deliver a measurable return on your
marketing dollars. For You... keeping in touch with your existing customers
essentially says "thank you for your
business" and invites them to return. Plus by
building this relationship you will motivate them to
return, plus refer friends and family, increasing your word-of-mouth
and your bottom line.
2.
How does Customer Eclub Work?
Our
Program is really simple... 1.) We help you build and
manage your list 2.) We Custom design your email
campaign - you tell us when you want it sent to your
customers. 3.) We provide you tracking information so
you can monitor the success of your customer list and
promotional offerings. We provide you the opportunity to
have an ad-agency quality direct marketing company
working for you - fast, easy, low cost and risk
free!
3.
How do I collect Emails from my customers?
Most
companies will start off with little or no email
addresses. We provide you with attractive sign up tools
to reach out to your customers and get them to
subscribe right there in your place of
business. Once
a month (or whenever necessary) simply mail
your completed forms to us and we take of the
rest. We also provide your customers with the ability to
sign up directly online.
You
will find that building your email database is faster
and easier than you think. Consider if you only sign up
10 new members a day for the first month, you will have
added 200 plus people to your database. In just a few
months your loyal customer list will grow
tremendously.
4.
Can you use my existing customer Email addresses?
Absolutely.
We can easily add them to your Welcome Links database,
this will enable you to begin promoting your business
immediately.
5.
Will I be able to get a copy of my database?
Absolutely.
As long as you are an active client, you can get a copy
database at any time, free of charge. These are your
customers, we simply manage your database for you.
6.
Do you share my information with other companies?
No.
Your company information and any information concerning
your customers will be kept confidential and never sold,
rented or given to any unauthorized third party. For
more details please see our Privacy
Policy.
7.
Do the Emails come from my company name?
Yes
they will. Emails are sent from your company name, and
each email is personalized with your customers name. You
can also customize the email subject line to whatever
you want.
8.
What do the Welcome Links Emails look like?
Each
email campaign is custom designed with your business
information for maximum effectiveness. Click
here to view a sample of the email designs. To
ensure maximum response to your mailings, and tracking,
coupons are embedded in the email but are also hosted
links. This ensures recipients who cannot view graphics
in their email, or HTML formatted emails will not miss
your message.
9.
Who decides what offers are sent to my customers?
We
work with you to service your customers, ultimately you
decided what offers you make to your customers. All we
need from you is some simple verbiage and your offer, we
do the rest for you. We can even assist you with your
presentation if necessary. Our goal is to make the
program as simple as possible so that you can
concentrate on running your business. Typically 15 to 30
minutes per month should be all the time you will have
to spend on your email campaigns. You can easily
communicate your message information to us via email,
phone, fax or postal mail.
10.
What kind of response will I get from the Emails?
While
No advertising gets 100% response rate, we feel your
response rate with Welcome Links will be far above the
industry standards of other medium. For instance Direct
Mail professionals agree a "good" response
rate for mail is anything greater than 1-2% However
because Welcome Links is an "Opt-In" program
and your customers have already shown interest in
receiving your offers you will very like enjoy a much
greater response rate and for alot less cost than Direct
Mail. Our Email Service statistics show the average open
rate for opt in email lists is approximately 20-40%
depending upon type of business. While we cannot guarantee
you a specific response rate... we will guarantee your
satisfaction.
11.
Can I see who opens the Emails?
Yes
you can. Each month you will be sent tracking
information on your email lists, allowing you to see
open rates, click-through rates, unsubscribe's, new
memberships and more. This
is profitable information we provide as part of our
service to you.
12.
How long of a commitment do I have to make?
We
believe it is our job to earn your business, not lock
you into a long term contract. You are free to
participate with Customer Eclub for as long
or as short as you wish... we do ask that you use the
program initially for the four month trial period which
will help you effectively evaluate the program. The Service then runs strictly
month-to-month... it's that simple.
13.
How often am I required to send Emails?
We
recommend communicating with your email list members at
least on a monthly basis. This helps ensure your
customers remember they signed up to receive your
emails, so when you send them they are not filtered as
spam. You of course are free to instruct us to send as
many or as few times as you'd like... some clients
choose to send offers on a weekly basis, others
bi-weekly or monthly but how often you send is strictly up to you.
14.
How is CustomerEclub different from Other Loyalty
Programs?
The
CustomerEclub program is faster, easier, and more cost
effective. There are no points to keep track of... no
cards to print, scan, swipe or punch.. and no database
for you to maintain. Unlike other loyalty programs that
are based on the hope that your customers will return,
CustomerEclub keeps you in direct contact so that you
can encourage your customers to return, by sending them
valuable offers that they have registered to receive.
And the best part is... we do all the work for
you.
15.
For what types of business does CustomerEclub work?
No
matter what type of business you are in, if you have a
current customer base and want to increase your loyalty
and sales... CustomerEclub can work for you - Pizza
Shops, Restaurants, Video Rentals, Supermarkets, Auto
Repair, Hair Salons, Dry Cleaners and more. Welcome
Links email marketing will also work for service
industries wishing to provide information to their
client base via e-newsletters. Call for more information
on e-newsletters.
16.
How much does the program Cost?
Our
pricing for our CustomerEclub is amazingly cost effective...
are you ready? A small one time set up fee to get
Started and the Monthly Service fee starts at a simple $55 per month
that's it... and better still, there are No
Long Term Contracts...we only ask that you use the
program initially for a four month trial period so
that you may effectively evaluate the program. The Service then runs strictly
month-to-month... it's that simple.
17.
What does the Set Up Fee Cover?
The
one-time registration fee covers the administrative work
required to establish your account in our system and
create your private secure customer database. This
covers your initial 500 printed email collection forms and your customized graphic designed email campaign template, as well as
your access to full customer service and sales marketing
support for your business. When you compare Welcome
Links to just about any other type of marketing program
we're sure you'll agree, our program is an extreme
value!
18.
Can I purchase an Email List from Welcome Links?
No!
Welcome Links does not sell email lists. Purchased email
lists do not perform anywhere near a custom grown
subscription list. If you are thinking of using a
purchased email list reconsider and let us help you
build your own customer list instead.
19.
What is Spam? Is CustomerEclub Spam?
Spam
is essentially unsolicited commercial email, in other
words email that the person receiving it did not ask
for. The Best thing about Welcome Links marketing, CustomerEclub it
is NOT Spam, we only send messages to people who ask to
receive them. To Learn more about Welcome Links position
on spam, see our anti-spam
policy.
20.
Why Hire you? Can't I just Email my customers myself?
Sure...
you could do it all yourself. If you're willing to spend
the time and money and you don't mind the many hours of
work that will be needed in developing a solid email
marketing campaign. Or.. if you'd rather concentrate on
building your business, let us do all that work for
you.
If
you do decide to go it "on your own" here are
a few things to consider... you might
want to check with your ISP to ensure they will allow
you to send large quantity emails in one batch or you
could risk having your Internet account suspended. Plus if you
can you'll want to establish working relationships with
other major ISP's to avoid their "black list"
You might also want to make sure whoever is designing
your email campaign creates and HTML design that
downloads quickly or some recipients on slower
connections may never see your email. Also some people
prefer text emails, so you'll actually need to build two
email templates. Be careful with your email subject line
because anti-spam software might quickly filter you out.
While we're on the topic of spam be sure you've included
a way for people to "opt-out" quickly from
your service. Also be sure to respond quickly to all
spam complaints you might receive, accurate registration
records will be useful when you answer. Be sure
everything you are doing is following all the laws and
regulations of the Federal Can-Spam Act of 2003 as well
as your local State regulations regarding email
marketing. If spending money and time on projects is
what you are looking for, then feel free to do it all
yourself... oh, and that's not even to mention how do
you track the results of your emails?
Or...
as we've said... let us do it all for you so you don't
have to
Plus
when we do it for you...
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You
benefit from our marketing expertise and effective
customized email designs.
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You
get useful tracking information so you can
actually see your return on investment.
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And
Best of all... we keep it simple for you, because
we do all the work.

A Golden Opportunity calling to you from your Loyal Customers...
Email them and they will come!
CALL
TODAY for a no obligation consultation about starting a Customer Loyalty Program for your business 614-352-3080
or request additional info online by clicking Here
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